businessweek: The Science Behind Those Obama Campaign E-Mails One fascination in a presidential race mostly bereft of intrigue was the strange, incessant, and weirdly overfamiliar e-mails that emanated from the Obama campaign. Anyone who shared an address with the campaign soon started receiving messages from Barack Obama with subject lines such as “Join me for dinner?” “It’s officially over,” “It doesn’t have to be this way,” or just “Wow.” Jon Stewart mocked them on the Daily Show. The women’s website the Hairpin likened them to notes from a stalker.  But they worked. Most of the $690 million Obama raised online came from fundraising e-mails. During the campaign, Obama’s staff wouldn’t answer questions about them or the alchemy that made them so successful. Now, with the election over, they’re opening the black box. Read more at Bloomberg Businessweek

businessweek:

The Science Behind Those Obama Campaign E-Mails

One fascination in a presidential race mostly bereft of intrigue was the strange, incessant, and weirdly overfamiliar e-mails that emanated from the Obama campaign. Anyone who shared an address with the campaign soon started receiving messages from Barack Obama with subject lines such as “Join me for dinner?” “It’s officially over,” “It doesn’t have to be this way,” or just “Wow.” Jon Stewart mocked them on the Daily Show. The women’s website the Hairpin likened them to notes from a stalker. 

But they worked. Most of the $690 million Obama raised online came from fundraising e-mails. During the campaign, Obama’s staff wouldn’t answer questions about them or the alchemy that made them so successful. Now, with the election over, they’re opening the black box.

Read more at Bloomberg Businessweek

6 months ago  Notes (36)
  1. jblahey reblogged this from businessweek and added:
    Smart strategy plus execution.
  2. nicksummers reblogged this from businessweek
  3. cincodenada reblogged this from wnyc and added:
    Fascinating article, but this little bit at the bottom hurt because of how true it is:
  4. circlesoffire reblogged this from wnyc
  5. thedustatdawn reblogged this from wnyc
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  9. bigfatphallusy reblogged this from wnyc and added:
    Fascinating. Still being stalked, myself.
  10. wnyc reblogged this from jaredbkeller
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